Um modelo de probabilidade para o estudo do processo de adoção de inovações
Keywords:
teoria dados, sociologia rural, adoção inovações, modelo matemático, processo decisãoAbstract
The paper’s goal is to represent the individual adoption process by means of a probabilistic mathematical model. A Markov chain is applied for the case in question, and its advantages and disadvantages are examined in comparasion with broader theoretical perspectives on the adoption of innovations.
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